Greg Hart
Demand Generation Lead, Emea @Intuit
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WORK HISTORY
Demand Generation Lead, Emea @Intuit
Drove 129% YoY subscriber growth by implementing and a scaling full-funnel demand generation plan with large-scaled budgets across paid media, events, webinars and sales- Aligned closely with sales and media to successfully reduce CPL by 41%, enhance MQL-to-SQL by 11% and improve funnel conversion by 2x through rigorous lead scoring and data enrichment- Increased brand health score by +33 for Consideration and +10 for Brand Awareness by delivering nurturing campaigns that included targeted thought leadership, whitepapers and blogs.
EDUCATION
University of Chester
BA(Hons), Marketing
University of Hertfordshire
Master of Business Administration - MBA
SKILLS
ABOUT GREG HART
A highly qualified marketing professional with over 11 years’ experience working for high-growth and rapidly transforming B2B consultancies targeting SMEs and Enterprise organisations. Proven ability to work within multiple diverse global markets and dynamic, fast-moving environments to successfully implement integrated lead generation programmes and brand refresh projects. Experienced in building multi-channel marketing strategies that serve both long- and short-term business objectives that include SaaS solutions. Recently awarded the highest honours for an MBA degree and recognised for strategic thinking, exceptional execution, and a tenacious approach that enhances marketing performance and value.
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