Greg Grady

About Greg Grady

I build and scale high-performance revenue organizations for SaaS and vertical software businesses. My leadership focus is disciplined go-to-market execution, predictable pipeline development, customer retention, and value-based enterprise selling.Over my career, I have led commercial transformations in private-equity backed platforms and global enterprise software organizations. I have rebuilt revenue operations, realigned territories and coverage models, launched account management and customer success functions, and established the operating rhythm required for consistent performance.I work closely with CEOs, boards, and private equity sponsors to align commercial strategy to the value-creation plan and drive measurable outcomes in ARR growth, margin improvement, product adoption, and net revenue retention.Core Areas of Leadership:Revenue Strategy & Operating Model DesignEnterprise and OEM / Channel Sales LeadershipPipeline Discipline, Forecasting & Deal StrategyCustomer Success & Expansion ProgramsPricing, Packaging & Value MessagingGTM Alignment with CEO and Investment PartnersMy approach is straightforward: develop clarity, build accountable teams, and execute with consistency

Experience

1. Chief Revenue Officer

   Texada Software

   Jan 2023 — Present · Raleigh, NC, US

   Lead all commercial functions including new business sales, account management, customer success, and marketing- Built the GTM operating model from the ground up implementing sales process, forecast methodolgy, qualification rigor, and stage progression discipline- Introduced customer expansion metrics and expansion playbooks to strengthen retention and increase NRR- Closed strategic enterprise and new OEM-aligned networks, expanding footprint across large dealer groups Texada had not breached in 25+ years of operating- Built a team from 3 to ~25 in year one while implementing CRM, CPQ and ancillary sales and marketing tech stack- Partner with CEO and board on commercial strategy, reporting, and exit value planning.

Education

• North Carolina State University

  Bachelor of Science - BS, Business Administration

Skills

• Sales Operations
• Customer Retention
• Professional Services
• Customer Service
• New Business Development
• Budgets
• Sales Process
• P&L Management
• Saas
• Crm
• Sales Process Facilitation
• Software Industry
• Strategic Planning
• Team Building
• Management
• Lead Generation
• Erp
• Solution Selling
• Channel Partners
• Strategic Partnerships
• Clear Communication
• Negotiation
• Sales
• Relationship Building
• Business-to-Business (B2b)
• Cloud Computing
• B2b
• Presentation of Complex Concepts in Easy to Understand Format
• Contract Negotiation
• Selling
• Start-Ups
• Strategy
• E-Commerce
• Salesforce.com
• Marketing
• Enterprise Software
• Sales Management
• Marketing Strategy
• Direct Sales
• Business Strategy