Greg Golf

Founder & Marketing Director @Shabang Music Productions

San Luis Obispo, CA, US

Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.• Self-started event production company that organizes music festivals netting $2m+ in revenue annually• Implemented digital, partner, & print marketing strategies that have resulted in an average 56% increase in sales YOY since 2017.• Recruited, hired & managed 25 employees responsible for all branding & marketing functions. • Developed team goals and position-specific KPI’s to drive process improvement.• Built & scaled volunteer-based event staff program with 375+ college students. Achieved average return rate of 60% due to customer-first culture and focus on relationship building• Designed logistical systems & processes for events attended by 10k+ patrons including box office, security, merchandise, parking, transportation management, staff entrance, etc