Greg Gartke
Retail Sales Representative @Lactalis Canada
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WORK HISTORY
Retail Sales Representative @Lactalis Canada
Edmonton, AB, CA
The Sales Representative is accountable for executing Lactalis sales strategy at retail to drive profitable revenue growth for the organization. This execution includes managing business relationships at retail and generating new business in alignment with Lactalis overall objectives and those of it’s Divisions. Create and Secure and execute promotional plans that match with both corporate and banner needs. · Develop and gain approval from Area Sales Manager on store coverage model that is consistent with overall strategic goals of Lactalis and it’s Divisions and fits into regional coverage model, which satisfies customer needs while driving Lactalis sales results for Lactalis and it’s Divisions. · Achieve distribution on authorized listings and secures secondary displays throughout the store by working with store personnel. Key focus products/categories will be determined by Area Sales Manager/Key Account Manager for the territory, region, and category based upon direction from Lactalis and it’s Divisions. · Under the direction and guidance of the Area Sales Manager, the Sales Representative will actively build top line sales through successfully prospecting for new business and capitalizing on opportunities available within existing locations. · Develop specific sales plan for each Division by customer (S.M.A.R.T. objectives) in weekly sales coverage model to achieve listing and merchandising objectives on a weekly and daily basis. · Perform administrative duties including territory volume reports, returns reports, and summary of display/distribution objectives. · Monitor competitive market activity including invoice costing, regular selling price or feature selling price, competitive listings or de-listings, point-of-sale material that is supporting new product launches and/or customer marketing campaigns as well as changes within a category segment to ensure Marketing/Trade Marketing can analyze the risk/opportunity. · Collaborate with Supply Chain
EDUCATION
University of Alberta
Occupational Health and Safety
ABOUT GREG GARTKE
I am a results-driven professional who is passionate about delivering exceptional value and innovation to customers and partners. I currently work as a Retail Sales Representative at Lactalis Canada, where I execute Lactalis sales strategy at retail to drive profitable revenue growth for the organization and its divisions. My core competencies include category management, training, promotional planning, developing & maintaining business relationships, store & core business management, project management, cross-functional collaboration, and the conception to execution of merchandising theories, plans and programs. I have a strong ability to develop and carry-out contemporary assortment strategies, new item development, and merchandising programs that align with corporate and banner needs. I also have a proven track record of generating new business, increasing customer retention, and enhancing brand equity. I am always on the lookout for opportunities to learn, grow, and profitably contribute to the success of my employer and professional partners.
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