Greg Desrosiers
Content Strategist | Data-driven content design | Former journalist turned digital problem-solver
- Role
- Project Manager Content Strategist at Executive Office of Technology Services and Security
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Greg Desrosiers
I’m a content strategist and digital communications professional with deep experience in…
Experience
Project Manager Content Strategist
Executive Office of Technology Services and Security
May 2022 — Present · Boston, MA, US
Leads content strategy initiatives to overhaul complex collections of content, such as starting a business in Massachusetts, resulting in drastically improved findability and satisfaction metrics. • Collaborates closely with Mass Digital and external agency stakeholders to ensure content decisions balance constituent needs, accessibility standards, and organizational goals.• Conducts content audits and reviews using analytics, constituent feedback, stakeholder input, and usability principles to improve end-to-end service delivery.• Contributes to internal content playbooks, standards, and enablement materials that shape Mass Digital’s content strategy practice.• Guides agency partners in designing constituent-centered, inclusive content and aligning with the Commonwealth’s digital standards through one-on-one consultations and Content Lab sessions.• Translates complex government and technical information into clear, accessible content for diverse audiences, in alignment with plain language and WCAG guidelines.
Skills
- Content Strategy
- Social Networking
- Customer Service
- Time Management
- Social Media
- Communication
- Google Analytics
- Photoshop
- Team Building
- Data Entry
- Social Media Marketing
- Powerpoint
- Storyboarding
- Microsoft Office
- Wordpress
- Data Analysis
- Broadcast
- Content Management Systems (Cms)
- Critical Thinking
- Account Management
- Writing
- Catering
- Drupal
- Editing
- Public Speaking
- Microsoft Word
- Blogging
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