Greg Cortez
Vice President Talent @42West
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WORK HISTORY
Vice President Talent @42West
Los Angeles, CA, US
Within my present role as a Vice President, I generate impactful marketing content, strategize PR campaigns for high-rated artists, many of whom I\'ve helped achieve Billboard chart topping projects as well as digital and streaming milestones, and facilitate valuable interactions among our clients and media stakeholders. Additionally, I process all high level press requests and place executive content across broadcast, print, and online media, prepare video/song premieres, reviews, and contests for online features and social media campaigns, and create marketing programs aimed at driving incremental revenues. Furthermore, I have strategized multiple Grammy PR campaigns for multi-award-winning music artists including an A-list music producers and songwriters. I have also accompanied talent to countless red carpet events, have launched a number of book PR campaigns, all of which debuted in the Top 10 on the New York Times Best Sellers List.
EDUCATION
Columbia College Chicago
Bachelor of Arts (B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT GREG CORTEZ
I am a Senior Music Publicist and MarCom professional with a progressive career in developing impactful branding strategies for world-renowned clientele, driving marketing campaign response rates, and managing extensive media clients.Throughout my professional journey, all my pursuits have been aimed at developing and effectively placing interactive content to ensure industry-wide brand presence, upgrading the brand position, and continually securing higher returns on investments. In this context, it is essential to note that over the years I have fostered relations with leading media outlets including but not limited to, the New York Times, the Associated Press, Los Angeles Times, Wall Street Journal, Billboard Magazine, Jimmy Kimmel Live, GQ, Washington Post, Huffington Post, Rolling Stone Magazine, Good Morning America, Today Show, and NPR, just to name a few.I have also overseen PR efforts for multiple A-list clients who have attended high profile events including, but not limited to, the Grammy Awards, American Music Awards, MTV Video Music and Movie Awards, Teen Choice Awards, iHeart Radio Awards, and Billboard Music Awards, to name a few.Another thing to remember is that I have contributed insights towards various domestic PR campaigns (i.e: albums, books, and consumer products) for music industry clients and leveraged my competencies in business analytics and project management to drive valuable results. Over time, I have built a reputation as a professional with deep-rooted experience in forging strategic alliances, managing extensive media relations, and working with A-List artists across the entertainment industry. I always keep in mind that “there is always scope for improvement, no matter how long you’ve been in the business.\"Please feel free to connect with me on LinkedIn. I always welcome new opportunities to network with other professionals.
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