Greg Caruncho

Greg Caruncho

Director of Field Services @Russell Research

New York, NY, US
EMAILS
g••••••••@focuscrossroads.com
MOBILE NUMBERS
+19•••••••83

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WORK HISTORY

Jan 1997 — Present

Director of Field Services @Russell Research

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Involved in all aspects and implementation of quantitative & qualitative research studies. Daily responsibilities include study design, fielding, and management of consumer/business based projects. • Oversee field department, phone center, and Focus Crossroads Qualitative facility• Supervise, train, and evaluate personnel in these three departments• Formulate Costs and Prepare Proposals for Focus Crossroads• Ensure projects run according to budget• Brief and manage field teams• Find resources internally and externally for fieldwork execution• Carry out quality control checks• Prepare fieldwork costs for market research proposals• Monitor and supervise fieldwork• Manage external partners• Manage and enable continuous improvement of staff• Communicate relevant information accurately and in a timely manner• Assist team and implement tasks delegated by Account Executives and Project Directors

EDUCATION

1994 — 1998

William Paterson University of New Jersey

BS, Business Management

SKILLS

Survey DesignQuestionnairesInterviewsConsumer BehaviourMarket ResearchMystery ShoppingBusiness InsightsSecondary ResearchData CollectionSegmentationMarket AnalysisCompetitive IntelligenceConsumer InsightMarketing StrategyManagementCustomer InsightQuantitative ResearchMarketing ResearchResearch DesignEthnographyProject ManagementSurvey ResearchFocus GroupsQuestionnaire DesignOnline ResearchBrand EquityData AnalysisPrimary ResearchQuantitative AnalyticsQualitative ResearchSpssCompetitive AnalysisMarket IntelligenceResearch

ABOUT GREG CARUNCHO

Greg is the VP & General Manager at Focus Crossroads which is an ISO certified global qualitative recruiting firm. Some specialty resources include Healthcare Recruitment, a Business to Business & Consumer database, an internal CATI center, and a full range of Strategic Qualitative Insights.In addition, Greg is the Director of Field Services for Russell Research and oversees all field operations within Russell Research across three departments. With over 23 years of market research experience he is involved in all aspects and implementation of quantitative and qualitative research studies. Including study design, fielding, and management of consumer and business based projects.

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