Greg Bongen
Managing Partner at Eventus Analytics
- Role
- Managing Partner at Eventus Analytics
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
Experience
Managing Partner
Oct 2019 — Present
Veteran of over 24 years in the marketing analytics world, using my considerable experience to make advancements in campaign targeting and measurement methodologies, with an emphasis on investment optimization and performance for multi-channel marketing strategies. Developed turn-key media mix modeling platform and leveraged cutting edge modeling technologies to develop targeting models across offline, digital and connected TV Channels, as well as establishing and institutionalizing Test & Learn disciplines across the broader marketing analytics groups.
Skills
- Credit Risk
- Predictive Modeling
- Data Analysis
- Marketing Analytics
- Big Data
- Business Analysis
- Database Marketing
- Business Intelligence
- Analytics
- Data Warehousing
- Sas
- Credit Cards
- Segmentation
- Sas Programming
- Data Mining
- Logistic Regression
- Business Analytics
- Predictive Analytics
- Statistical Modeling
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