Greg B.

About Greg B.

I’m a CEO who leads with financial discipline, operational clarity, and a scientific‑method approach to organizational transformation. I build scalable systems, develop people through LEAN principles, and design best‑in‑breed technology stacks that serve the business today and adapt to the future. My bias is toward evidence, shared language, and decision structures that remove noise and eliminate bureaucracy.Across manufacturing, food production, logistics, and service‑oriented organizations, I’ve led companies through significant transformation: modernizing data governance, overhauling enterprise systems, building cross‑functional alignment, and elevating the quality of decisions at every level. I rely on a handful of thoughtful, trusted reports that unify Finance, Sales, HR, S & OP, Transportation, Distribution, and Compliance. When everyone is reading from the same page, performance accelerates.Today, I manage an ~$800M P&L with operations throughout the United States, leading a multi‑discipline team across every core function. At ProEgg, I was hired to “fix accounting” but delivered far more: a full operational and cultural turnaround, a modernized tech stack, a LEAN people‑development framework, and a 30% cost reduction for the cooperative. These changes generated over $25M in achievable savings for our farms and positioned the organization for long‑term scalability.I also led the creation of The Roost — an industry‑first member gateway that gives farms full autonomy over their financial insights, operational data, and cost‑saving opportunities. It represents the best of my philosophy: technology that creates clarity, not complexity; empowerment, not dependency.My earlier career includes M&A experience at Ashley, Rembrandt, and Buehler; financial transformation roles through multiple industries; and a technical foundation as a programmer and systems design experience. That blend of strategic leadership, operational execution, and technical fluency allows me to lead with precision and identify leverage quickly.I work at the intersection of finance, operations, systems, and strategy — and am at my best in roles requiring transformation, scalability, clarity, and high‑trust leadership. I’ve partnered with boards for 13 years and thrive in roles where long‑term success is built through short‑term wins that actually support the future, not compromise it.

Experience

1. Chief Executive Officer

   Proegg

   Sep 2024 — Present · Denver, CO, US

   Led a full cultural, operational, and systems turnaround of an ~$800M multi‑state cooperative, transforming a passive, compliance‑focused organization into a proactive, strategy‑driven enterprise. Employees across Finance, Sales, HR, IT, S & OP, Transportation, Distribution, and Compliance now operate with shared language, common tools, and unified decision‑making systems.Key Impact:• Implemented a universal LEAN operating language so Finance, Sales, HR, IT, S & OP, Transportation, and Distribution diagnose problems the same way. Replaced ambiguity with shared mental models and predictable execution.• Rebuilt the entire technology stack using best‑in‑breed systems that lowered cost and risk while improving service and scalability. Eliminated “digital wallpaper” and installed a handful of trusted reports that guide real decisions.• Created the cooperative’s first transportation framework, designing the operating system from scratch to support multi‑state activity with improved transparency and performance.• Built a ground‑up sales prospecting system covering grocery stores nationwide, complete with contacts and structured outreach—giving ProEgg its first commercial engine.• Modernized financial reporting and analysis, moving from static statements to meaningful diagnostic work. Reinforced the principle: financials tell us where to look; analysis tells us what to do.• Designed ProEgg’s new producer‑prospecting model, shifting from “join if you want to” to a clear, value‑driven offer. Early external feedback: “A 360-degree turnaround from before — and I like it.”• Created The Roost, ProEgg’s first self‑service member platform, giving farms full autonomy over insights, cost savings, and operational clarity.• Reduced cooperative costs by 30% and delivered $25M+ in direct savings to producers through LEAN principles, data governance, and enterprise modernization.

Education

• North Central College

  BA

  2002 — 2006