Greg Archer

WORK HISTORY

EDUCATION

ABOUT GREG ARCHER

Driven e-Commerce, Omni-Channel, Vertical Retail leader; specializing in driving e-commerce sales, online retail buying, inventory management, assortment planning, merchandising, forecasting, vendor management, strategic thinking and planning, product development, negotiating, financial responsibility, margin maximization, ERP systems, and financial reporting.I started my career at a company called Dreams Retail (FansEdge) which in essence was a “mini-Fanatics” – a small, publically traded hyper growth online sports licensed products retail company with an entrepreneurial spirit. Before I knew it I was the youngest director in the company running the omni-channel buying department with heavy involvement in most key functions of the organization (buying/planning, reporting, finance, marketing, operations, site navigation, products administration, data integrity, technology), and working 12-16 hour days without thinking twice about it. In my 9 years I was an instrumental leader for the company that grew 15x (from $10m to $150m). Truly an incredible and well-rounding experience that has shaped me as a professional!Now with 15 years of extensive e-commerce experience, I’m currently the Senior Director of Buying/Merchandising at Fanatics - the largest online, omni, vertical retailer and manufacturer of sports licensed products in the world with over $2B in revenues. My responsibilities include direct buying and merchandising oversight of our $250m+ online Collegiate and Soccer businesses. With a team of eight buyers, I manage 120+ vendors (including Nike, adidas, Under Armour, New Era, Vineyard Vines), unique products (over skus), 500 colleges and soccer teams, spanning men’s/women’s/kids apparel, headwear, accessories, hard goods, and collectibles categories.