Greg Amend
Corporate Marketing Leader | Platform, Partnership, Brand and Product Marketing | Stories that Position + Differentiate
- Role
- Executive Director, Corporate Marketing at Meredith at Meredith Corporation
- Location
- Queens County, NY, US
- LinkedIn followers
- 500 followers
About Greg Amend
Comprehensive Global Brand Development and Marketing Campaigns that Tell a Compelling…
Experience
Executive Director, Corporate Marketing at Meredith
Sep 2015 — Present · New York, NY, US
I’ve been a key contributor throughout the shift from brand to platform marketing for this company that represents dozens of brands (35 U.S./90 global/130M monthly uniques) but lacks cohesive identity. To this end, I executed the development of a next-level Time Inc. story – grounded in data – used to drive interactive messaging and storytelling.Under my leadership, my team focused on internal marketing transformation as well as external storytelling.INTERNAL MARKETING TRANSFORMATION Executed development of a marketing framework that supported sales and marketing shift from a siloed, legacy publishing entity into an integrated, enterprise platform. Drove marketing documentation migration from legacy to a cloud-based server. Led the creation and implementation of an in-house search engine – providing teams responsible for cross-platform sales with real-time opportunities. Launched an internal e-newsletter, created value proposition, narrative and supporting documents in partnership with lead Marketing and Sales management that gained buy-in for change and ensured transparency throughout. EXTERNAL STORYTELLING Created first Time Inc-focused marketing materials and an interactive presentation used by Sales and Marketing leadership at conferences to share value proposition. Sought after go-to to transform data analytics into Time Inc. stories that support segmented marketing strategies.
Education
Ithaca College
English Language and Literature/Letters
Montclair State University
Bachelor of Fine Arts (B.F.A.)
Skills
- Sales Management
- Advertising
- Business Development
- Digital Marketing
- Advertising Sales
- Integrated Marketing
- New Media
- Social Media Marketing
- Brand Development
- Online Marketing
- Social Media
- Digital Media
- Digital Strategy
- Strategic Partnerships
- Platform Marketing
- Strategy
- Publishing
- Email Marketing
- Newspapers
- Online Advertising
- Media Planning
- Marketing
- Mobile Advertising
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