Greer Mendel

About Greer Mendel

Empathy isn’t something you can teach, and it’s a vital part of the 1:1 relationship brands want to develop with their customers. Technology has created a forever changing relationship, and brands must always put the customer first. Having a background in human services and gaining a deeper understanding of what truly drives individuals has given me a unique perspective in my marketing efforts. Using technology and innovation to connect on a deeper level to the hearts and minds of customers is what I do best. To be successful as a marketing leader, one needs an optimal mix of creative, engaging team members who understand business goals as we drive towards innovative marketing strategies to boost sales. We must work to connect with customers, and better yet, solve their concerns. I’m proud of the track record I’ve established leading tactical teams and partnering with stakeholders to create robust marketing strategies that connect with tech-savvy consumers.I’ve capitalized on an innate talent for graphic design, eye for detail, and passion for brand awareness, combining my skill set in powerful ways to develop solutions that effectively promote companies, organizations, and products. You’ll find I also bring a unique perspective from my early nonprofit work – experience that sharpened my empathy and helped me as I’ve led teams and vendors across my progressive career. GUIDING MARTECH: Identify and adopt new technology platforms to complement Martech stacks. AGENCY MANAGEMENT: Led agency searches, selection and onboarding, as well as ongoing relationship management. INCREASING AWARENESS: Steadily drove web site traffic YOY via organic / paid searches (SEO, PPC), and media campaigns. DRIVING REVENUE: Developed and implemented changes to grow Amazon business with content optimization / paid advertising. ESTABLISHING COHESIVE BRANDING: Designed brand guidelines to establish governance and strengthen a new brand – I was even dubbed the “branding police” early on by co-workers! Specialties: Leadership, Content / Social Media Marketing, Account Management, Agency Management, Idea Execution, Website Strategy / Management, SEO / SEM / PPC, Amazon Marketing / Advertising, Strategy Development, Thought Leadership, Vendor Management, Brand Architecture, Identity Development, Marketing Automation, Efficiency Increases, Cross-functional Collaboration, Corporate Social Responsibility (CSR), Social Impact

Experience

1. Marketing Director

   Jewish Homelife

   Oct 2025 — Present · Atlanta, GA, US

   Jewish HomeLife (JHL) is a leading nonprofit senior care network in Atlanta, providing compassionate, person-centered support for older adults and their families — regardless of faith, background, or financial circumstances. Rooted in Jewish values of dignity, compassion, and community, and open to all, JHL offers a full continuum of care that meets people where they are, honors personal preferences, and enriches quality of life at every stage of aging.From independent living to hospice care, and everything in between, JHL helps families navigate aging with confidence, clarity, and comfort.JHL’s Network of Programs & Services:Berman Commons Assisted Living & Memory CareThe William Breman Jewish Home (skilled nursing and long-term care)The Zaban Tower (HUD-subsidized independent living for older adults)The Balser Tower (HUD-subsidized independent living for older adults)Weinstein Hospice (compassionate, individualized end-of-life care)Eckstein Home Care (personal in-home care and support) Aviv Rehabilitation Center (comprehensive short-term inpatient rehabilitation at The William Breman Jewish Home)

Education

• The University of Georgia

  BA, Communications

  2001 — 2005

Skills

• Marketing
• Social Media
• Event Planning
• Social Media Marketing
• Adobe Creative Suite
• Wordpress
• Management
• Digital Marketing
• Marketing Strategy
• Newsletters
• Strategic Communications
• Advertising
• Public Relations
• Graphic Design
• Branding & Identity
• Strategy
• Creative Direction
• Volunteer Management