Jeff Greer
Fractional Content Leadership | Strategy, Operations, Systems, & Design | Plain Language, UX, CX
- Role
- Senior Manager, Content Strategy at Consumers Energy
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Jeff Greer
Content strategy leader who delivers customer-centric, award-winning, business-growing content. Deep understanding of the power of data and insights to shape content that engages, attracts, and retains customers for life. Advocate for content simplicity, plain language, and empathy toward customers.Employs a customer-first approach that identifies key customer needs and addresses them with appropriate, useful content. Uses t-shaped collaboration to work across disciplines. Expert in developing structured content for experiences that transform a brand’s ability to improve efficiency, personalize for customers, and publish at scale.Servant leader who develops, mentors, and challenges individuals and teams to grow their capabilities while delivering better results.DISCIPLINES- Content Strategy- Content Systems- Content Design- Content Operations- User Experience- Customer Experience- Brand Strategy- Content Systems- Communications- Content Operations- Product ManagementEXPERTISE- Plain Language- Information Architecture, Taxonomy- SEO- Structured Content- Omnichannel- Content Marketing- Content Governance - Process DesignKEY SKILLS- Writing/Editing- Servant Leadership- Ethical Technology- Agile Scrum Master- Collaborator- Consensus-Builder
Experience
Senior Manager, Content Strategy
Mar 2025 — Present · Jackson, MI, US
Education
University of Maryland
M.F.A., Creative Writing
University of Maryland
B.A., English
Western Michigan University
Ph.D., English / Creative Writing
Skills
- Internal Communications
- Interactive Marketing
- Online Advertising
- Web Content Management
- Online Marketing
- Content Development
- Copywriting
- Leadership
- Entrepreneurship
- Start-Ups
- Creative Direction
- Marketing
- SEO
- Digital Strategy
- Corporate Communications
- Editing
- Web Content
- Email Marketing
- Business-to-Business (B2b)
- Digital Marketing
- Management
- Cms
- Sem
- Content Management
- Search Engine Optimization (SEO)
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Communications
- Web Content Writing
- B2b
- Editorial
- Strategy
- Strategic Communications
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