Catherine Mickow-Simpkins

About Catherine Mickow-Simpkins

Driven professional with extensive experience in dynamic and fast-paced environments…

Experience

1. Owner & Operator

   Greenlawn By Design

   Mar 2005 — Present · Carmel, IN, US

   Responsible for managing and overseeing all aspects of the business. Provide lawn care services to residential and commercial clients, ensuring their landscapes are well-maintained and aesthetically pleasing. Deliver exceptional customer service while maintaining a profitable and efficient operation.Develop and implement business strategies to achieve growth and profitability goals.Handle all aspects of business administration, including budgeting, invoicing, and record-keeping.Manage employees, including hiring, training, scheduling, and performance evaluations.Establish and maintain relationships with suppliers, contractors, and other business partners.Stay updated on industry trends, regulations, and best practices.Interact with clients to understand their lawn care needs and provide tailored solutions.Prepare and present accurate estimates for services, ensuring transparency and clarity.Address customer inquiries, concerns, and complaints promptly and professionally.Build long-term relationships with clients by delivering high-quality services and exceeding expectations.Lawn Care Operations:Perform a range of lawn care tasks, including mowing, edging, fertilizing, seeding, and weed control.Use and maintain equipment and tools properly to ensure safety and efficiency.Develop and implement lawn care schedules to ensure timely and effective service delivery.Monitor and assess the condition of lawns, identify issues, and recommend appropriate treatments.Marketing and Business Development:Develop marketing strategies to attract new clients and expand the customer base.Create and distribute marketing materials, such as flyers, brochures, and online advertisements.Generate leads, follow up with potential customers, and convert them into paying clients.Participate in local events, trade shows, and community initiatives to promote the business.

Education

• Purdue University

  Associates, Business Major in Marketing

  1988 — 1991

• Purdue University

  Business, Management, Marketing, and Related Support Services

Skills

• Hardscape
• Accounting
• Renovation
• Trees
• Sales
• Tree Planting
• Training
• Customer Satisfaction
• New Business Development
• Negotiation
• Budgets
• Customer Retention
• Customer Service
• Investment Properties
• Lawn Mowing
• Sales Management
• Business Management
• Direct Sales
• Patios
• Mulch
• Photography
• Snow Removal
• New Business Generation
• Account Management
• Contract Negotiation
• Selling
• Weed Control
• Aeration
• Lawn Care
• Residential Homes
• Landscaping
• Business Development
• Leadership
• Strategic Planning
• Landscape Design
• Marketing Strategy
• Team Building
• Management
• Project Management
• Planting