Gabrielle G.
Beauty, Beauty Tech & CPG Brand Builder
- Role
- Head of Marketing at SharkNinja
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Gabrielle G.
Brand leader with more than a decade in consumer goods with a focus on beauty and luxury spread over all distribution channels: mass, specialty, fashion, professional, OTC and prestige. Lead and managed 10+ brand turnarounds, rebrands and restages with an expertise in reformulation and full pack/asset renovations to modernize, recruit incrementally younger and more diverse consumers. Deep 8 year expertise in haircare, textured/curly/wavy hair, the multicultural consumer, straightening and heat styling. Additional expertise across skincare, personal care, bath/body care, AP/Deo, hair color, chemical, color cosmetics, hair tools, complexion cosmetics, shave and groom. Throughout my career I have had the uncommon fortune of owning the full NPD/innovation strategy, vendor and TPM management, gross margin portfolio management and 3-5 year innovation pipeline trajectories while balancing commercial and growth strategy and global campaigns and consumer engagement across O+O, 360 touch points with a focus on digital and social. Consumer centric at heart, I approach marketing with a consumer first approach to build dynamic and culturally relevant brands with lasting power and future proofed hero product strategies. International management, marketing and entrepreneurship education and experience. Multi brand portfolio and franchise management. Patent holder!
Experience
Head of Marketing
Jan 2024 — Present
Global Brand MarketingRedefine hair category and lead team to oversee and grow $375M++ global business through consumer centric innovation and strategy
Education
The George Washington University School of Business
Business Administration, International Business, Women's Leadership Program for Globalization, Economics, and Business
NEOMA Business School
Master of Science - MS, International Management
2017 — 2019
London College of Fashion, University of the Arts London
Study Abroad, Fashion Merchandising, Marketing, Trend Forecasting and Trend Translation
Fashion Institute of Technology
Associate of Arts and Sciences (A.A.S.), Fashion Merchandising Management
MIP Politecnico di Milano
Master of Science - MS, International Management
2017 — 2019
Fashion Institute of Technology
Bachelor's degree, International Trade and Marketing
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