Erica Green

About Erica Green

I lead Smartsheet’s SEO/AEO program focused on building a PLG-driven growth engine from first touch through trial and into pipeline. I’ve spent ten years shaping demand generation programs across SEO, CRO, content strategy, and social media marketing. That background helps me understand what people search for, what they need, and what encourages them to take action.I’m now focused on evolving our SEO program into an AI-first, enterprise-focused growth channel. This includes developing entity-led content, improving structured data, building smarter landing pages, and using programmatic systems and experimentation to scale.I enjoy creating systems that work, content that delivers value, and user experiences that make sense. I like solving real problems and learning what makes people engage and convert.

Experience

1. Lead Demand Generation Partner

   Thryv

   Jan 2026 — Present

Education

• Western Washington University

  Bachelor's degree, Marketing / Minor in Graphic Design

  1995 — 2001

Skills

• Advertising
• Web Project Management
• Microsoft Office
• Sales
• Online Advertising
• Social Media Marketing
• SEO
• Affiliate Marketing
• Adobe Creative Suite
• Promotional Marketing
• Landing Page Optimization
• Wordpress
• Publications
• Graphic Design
• Account Management
• Branding & Identity
• Content Marketing
• Marketing Strategy
• Sitecore
• Google Analytics
• Project Coordination
• Project Management
• Sem
• Strategy
• E-Commerce
• Web Content Management
• Mobile Advertising
• Mobile Marketing
• Marketing
• Affiliate Management
• Inbound Marketing
• Conversion Optimization
• Online Marketing
• Online Lead Generation
• Strategic Planning
• Digital Marketing
• Marketing Management
• Marketing Communications
• Dreamweaver
• Web Site Production