Scott Greenberg

About Scott Greenberg

PR pro, creative marketer, writer, and strategic communications specialist with expertise…

Experience

1. Senior Director of Marketing

   Verra

   Sep 2023 — Present

   Verra sets the world’s leading standards for climate action and sustainable development. We build standards for activities as diverse as reducing deforestation, improving agricultural practices, addressing plastic waste, and achieving gender equality. We develop markets and manage programs to certify that these activities achieve measurable high-integrity outcomes, and we work with governments, businesses, and civil society to advance the use of these standards. Everything we do is in service of increasingly ambitious climate and sustainable development goals – and an accelerated transition to a sustainable future. Within this dynamic environment, I hold the esteemed position of Senior Director of Marketing. I am entrusted to shape and execute our marketing strategies, which are designed to heighten awareness, engage stakeholders, and bolster our overarching mission. I work with the executive team to craft marketing strategies that harmonize with our mission, including in-depth assessments of our market landscape to gain a deep understanding of our target audiences and identify opportunities to maximize our influence. Integral to our mission is the preservation and enhancement of our brand\'s reputation. I oversee the maintenance of brand consistency across all communication channels, ensuring that our messaging powerfully conveys our mission and values. Collaborating closely with our dedicated PR and content teams, I help shape and manage content across a multitude of platforms. Additionally, I helm our creative digital marketing endeavors, encompassing SEO/SEM strategies, campaigns, social initiatives, and targeted online advertising efforts. In sum, my role at Verra is anchored in our relentless pursuit of environmental stewardship and carbon reduction. I am dedicated to ensuring my team operates with precision, efficiency, and unwavering effectiveness, thus formulating and executing strategies that empower us to effect positive change on a global scale.