Evan Greenberg
Business Development @Poap - The Proof Of Attendance Protocol
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WORK HISTORY
Business Development @Poap - The Proof Of Attendance Protocol
POAP is the market leader in NFTs & digital collectable badges that prove someone attended an in-person or virtual events. • Executed campaigns/partnerships with: • Paris Hilton\'s 11:11 Media in their custom metaverse and via email reward • Atari\'s in-person and metaverse events at Art Basel Miami 2022 • Warner Music Group\'s concert for emerging artists in Los Angeles
EDUCATION
American University
BS, Business Administration, Finance
USC Marshall School of Business
Master of Business Administration (MBA)
Upright Citizens Brigade Theater
Advanced Study, Improv Comedy Program
ABOUT EVAN GREENBERG
I have been working across industries on innovation and digital transformation. I am currently working on a thesis that we are moving from a time of Audience focused marketing (paying to reach demographics, lookalikes, etc) to Community focused marketing (people opting in for free or even paying to join communities based on their interests). This is the first shift I have seen since the early 2010\'s, when I saw how powerful social media could become as a channel for Direct to Consumer sales and marketing. Most recently, I have worked across Web2 and Web3 in parallel, so that I can bring the latest innovations to organizations looking for the latest in thought leadership and execution of performance marketing, customer engagement, branding, loyalty, and other strategies. I am a graduate of USC Marshall School of Business MBA Program and Graduate Certificate in the Business Entertainment from USC School of Cinematic Arts (specialized in the study of the shift to Direct to Consumer (DTC/B2C) business models). I am also currently researching AI platforms, like DALL-E and ChatGPT.
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