Grazia Ruskin
- Role
- Vice President, Sales & Marketing, Inmar Automotive at Inmar Intelligence
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Grazia Ruskin
Highly motivated and proficient in results-oriented product marketing strategies and…
Experience
Vice President, Sales & Marketing, Inmar Automotive
Apr 2022 — Present
Inmar Intelligence\'s omni-channel approach to the automotive industry revolutionizes custom software modules tied to buyer/seller acquisition, the driver journey paired with dealership loyalty via service, & reactivating drivers who may have abandoned dealership services in lieu of alternatives. Inmar\'s deep experience in the art of predictive analytics has brought to bear our proprietary omni-channel marketing automation platform powered by machine learning. Put the Keys In the Ignition - Contact us today: https://rb.gy/1y0qit Core Responsibilities:*Engage, expand, on-board & retain dealer rooftops across the US *Identify goals, objectives & unique challenges associated with each dealer/dealer group backed by data-driven strategic recommendations *Oversee risk-mitigation tied to client campaign goals *Integrate Inmar\'s Automotive Solutions SaaS modules in conjunction with Inmar\'s holistic portfolio of programmatic media leveraging targeted B2C media with geo-targeting & segmentation utilizing 1st party consumer data, onsite media, social listening insights, social influencer marketing & digital incentives to optimize dealer/driver loyalty & anticipated results for optimal program success *Coordinate day-to-day joint venture activities across large franchise automobile conglomerates *Identify & recommend product enhancements based on client needs, changing market dynamics & driver preferences & behaviors *Deliver campaign insights to clients including sales lift insights & incremental ROAS *Contribute to Business Management Plan goals, scope, resources, milestones, metrics, & more *Apply knowledge of integrated marketing & project management to oversee day-to-day execution *Manage external media vendors & creative agency relationships as needed *Define & execute B2B lead generation efforts in support of the business *Identify key industry touchpoints (events, sponsorships partnerships, integration, etc)*Manage marketing & media budgets
Skills
- Market Analysis
- Creative Direction
- Email Marketing
- Ppc
- Brand Development
- Go-to-Market Strategy
- Global Marketing
- Demand Generation
- Sem
- B2b
- Project Management
- Online Marketing
- Competitive Analysis
- Lead Generation
- Strategic Partnerships
- Business Development
- Marketing Communications
- Segmentation
- Team Leadership
- Marketing
- Leadership
- Team Management
- Program Management
- Digital Marketing
- Marketing Strategy
- Integrated Marketing
- Strategy
- Team Building
- Business Intelligence
- Product Management
- Business Strategy
- Management
- B2b Marketing
- Product Marketing
- Direct Marketing
- Product Launch
- Cross-Functional Team Leadership
- Analytics
- Leadership Development
- Multi-Channel Marketing
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