Grazia Murtarelli

WORK HISTORY

EDUCATION

SKILLS

ABOUT GRAZIA MURTARELLI

In 2013, I earned a Ph.D. in Corporate Communication, focusing on social media dialogue and organizational strategies in the context of Web 2.0. Over the years, I have participated in various national and international research projects, addressing topics related to strategic communication and public relations. In 2017, I was appointed Assistant Professor, and in 2024, I achieved the position of Associate Professor in Strategic Communication. My current research interests revolve around online communication and the professional use of social media. In addition to my academic career, I have been actively involved in consultancy projects in digital communication. These activities have focused on: 1) developing and managing digital communication plans to strengthen corporate brand presence online. 2) Monitoring the digital environment and analyzing trends. 3) Creating and managing websites. 4) Managing corporate social media accounts, including defining editorial strategies. 5) Delivering training sessions, including webinars, on social media topics for employees. This blend of academic and professional experience allows me to bridge the gap between theory and practice, contributing to the advancement of strategic communication in the digital era.