Grazia F.
Global B2B & Product Marketing | Strategy | Leadership Development
- Role
- Director, Product Portfolio Marketing, Services, Open Finance at Mastercard
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Grazia F.
Grace Fedele is a marketing strategist with over 15 years of integrated, digital and product marketing experience in the B2B, B2C and B2B2C spaces. With a results-driven, entrepreneurial spirit, Grace is an expert in developing, implementing and managing successful marketing and branding campaigns. Grace is passionate about leadership development, cultivating relationships and inspiring organizational change. Currently, Grace is Director, Global B2B and Product Marketing where she is responsible for executing relationship-building marketing strategies that provide differentiating customer experiences and drive revenue growth.Before diving into the payments space, Grace began her career in educational technology. At the College Board she developed marketing strategy that strengthened brand awareness and engagement with Advanced Placement, connecting students to college success and opportunity. Prior to the College Board, she spent several years at Stevens Institute of Technology and Macmillan New Ventures, where she marketed innovative, educational technologies and programs that promoted learning and engagement within the Higher Ed and K-12 markets. Grace uses her expertise in storytelling and content marketing to cultivate personal brands, advocating for women in leadership and technology and mentoring emerging talent. Grace received her Masters of Business Administration from Northeastern University in 2017 and a Bachelor’s degree in English from Villanova University in 2008. She is also obtained a certification as an ICF-accredited certified professional coach.
Experience
Director, Product Portfolio Marketing, Services, Open Finance
Oct 2023 — Present
Education
Villanova University
Bachelor’s Degree, English
2005 — 2008
Northeastern University
Master of Business Administration (M.B.A.), Innovation & Entrepreneurship | Marketing
2015 — 2017
Skills
- Salesforce.com
- Digital Strategy
- Digital Marketing
- Strategy
- Marketing Communications
- Analytics
- Marketing
- Advertising
- Online Advertising
- Email Marketing
- Blogging
- Lead Generation
- Search Engine Marketing (Sem)
- Marketing Strategy
- Market Research
- Sem
- Event Planning
- SEO
- Online Marketing
- Customer Relationship Management (Crm)
- Web Analytics
- Integrated Marketing
- Crm
- Search Engine Optimization (SEO)
- Leadership
- Social Media
- Google Analytics
- Social Media Marketing
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