Grayson Backhaus

Manager, Global Partnership Activation @Vegas Golden Knights

Las Vegas, NV, US

Manage a robust partnership list of both local and global companies across a wide variety of categories-Lead partnership programs while increasing revenues-Oversee assigned accounts to ensure all contracted elements are properly planned, communicated, and executed at a high level -Responsible for the implementation and fulfillment of media elements, appearances, in-game integration, signage, marketing campaigns, and events-Collaborate and grow positive relationships with a variety of client contacts across all levels of business-Lead discussions with partners on asset revisions and additions to expand partnership relationships while building on-going and evolving business plans-Track, monitor, and audit client assets and needs -Build comprehensive and data-driven annual recaps for each client -Collaborate with and support all VGK business units to integrate partnerships cohesively-Lead internship program

Rollins College

Bachelor's degree, Critical Media Studies/Journalism