Graylon D. Perkins

About Graylon D. Perkins

I’m a strategic and data-driven Operations Executive with 15+ years of experience transforming business units, driving profitability, and delivering sustainable growth across insurance, marketing, and lead generation sectors. Whether leading high-impact turnarounds, scaling startups, or launching AI-powered platforms, I bring a relentless focus on operational excellence, customer success, and bottom-line results.Currently, I lead operations for Kramer Direct (a Qualfon company), where I tripled EBIT, introduced AI-based product innovation, and increased revenue by nearly 20%, all while building a high-performance team culture that boosted employee engagement to its highest levels. I’m passionate about solving complex business challenges with simple, scalable solutions, blending technology, process optimization, and cross-functional leadership to unlock new value.Highlights:• Oversaw a multimillion-dollar business unit, leading P&L optimization, cost reduction, and digital transformation• Built and sold an independent insurance agency with significant value in premiums• Reduced lead acquisition costs by over 70% and order processing time by 78%• Licensed in all 50 states with deep expertise in compliance, sales strategy, and customer retention.

Experience

1. Vice President Sales and Operations - Performance Marketing

   Qualfon

   Sep 2025 — Present

   Lead sales strategy, operational execution, and P&L performance for Qualfon’s performance marketing division, overseeing the Kramer Direct and Lead Vision Media business units. Responsible for building and scaling multi-channel customer acquisition programs that combine traditional direct response marketing with modern digital performance channels.Our teams deliver end-to-end lead generation across direct mail, email, social media, search, programmatic, and affiliate traffic, generating qualified leads, inbound calls, and scheduled appointments for organizations in the insurance, banking, and education sectors. Much of this work operates in highly regulated environments, where compliance, targeting precision, and disciplined operational execution are essential.In addition to driving revenue growth, I focus on building the technology and operational infrastructure required to scale modern acquisition programs, including implementing AI-enabled tools and automation to improve campaign optimization, analytics, and workflow efficiency.Key Impact• Lead two complementary business units delivering integrated customer acquisition solutions across traditional and digital channels• Manage a multi-million-dollar performance marketing P&L with a team of cross-functional specialists spanning marketing, data, compliance, technology, and sales• Delivered 40% year-over-year revenue growth, with continued double-digit expansion underway• Oversee large-scale direct response mail programs reaching tens of millions of consumers annually• Manage multi-million-dollar digital media budgets across social and performance marketing campaigns• Implement AI-driven tools and automation to improve campaign performance, operational efficiency, and long-term scalability

Education

• University of Tennessee, Knoxville

  Management/Marketing, Bachelor of Science (BS), Business Management

  2020