Gray Rodriguez

WORK HISTORY

EDUCATION

ABOUT GRAY RODRIGUEZ

Gray is Director of Member Engagement for Film Festival Alliance, where she leads the full lifecycle of membership operations, programmatic delivery, and digital communications. She focuses on member recruitment and retention, executing educational and engagement programs, and managing external communications across email, social media, and web platforms. She serves as the primary relationship manager for FFA\'s member community and as the organizational voice across all digital channels.Her festival journey started in 2010 as a volunteer at Tallgrass Film Festival, where she grew into leadership roles including Volunteer Director and Director of Marketing. She has spent five years at the Sundance Film Festival through volunteer work in Artist Relations and provided consultation to the Bentonville Film Festival in both programming and marketing. Gray has collaborated on teams to design and execute major industry conferences (spanning virtual, hybrid, and in-person formats) that have brought together over attendees through thoughtful programming, promotion, and operational oversight.Drawing on her corporate and agency marketing background, Gray approaches festival work with both creative vision and strategy. She has participated as a juror and panelist at film festivals and spoken at industry events including SCMS, the Milwaukee Film Festival, and the BRIC Foundation Summit. She has also served as a guest lecturer for film courses at Columbia, Emerson College, and USC.At the heart of her work is a commitment to building strong relationships among festival organizers and advancing the collaborative spirit that makes the festival world thrive.