Gray Abercrombie

About Gray Abercrombie

Retail marketing professional with over 20 years of experience. Broad-based career progressing through increasingly challenging levels of marketing leadership, with substantial experience in product marketing, home improvement retail marketing, event marketing, digital marketing, brand development, content development and global product marketing. Have managed the successful launch of new products and categories at multiple retailers. Excel at developing and launching omnichannel marketing programs including SEO, digital, social media, retail media (HD Retail Media+, Walmart Connect, Amazon) and connected TV / OTT. Extensive experience in strategic planning and post-campaign analysis. Poised and engaging spokesperson, with experience organizing and speaking at major marketing events.Specialties: Marketing & Media Management, Public / Community Relations, Financial & Contract Negotiations, Digital / Social Media, Market Data Research & Analysis, Strategic Campaign Implementation, Profit & Loss (P&L) Management Marketing Agency Relations, Account Relationship Development, Event Planning / Execution.

Experience

1. Vice President of Consumer Marketing

   Dna

   Aug 2018 — Present · Charlotte, NC, US

   Consumer marketing leader for Daye North America, a fast-growing manufacturer of innovative outdoor power solutions. Power categories include gas, battery and corded sold under many of the industry\'s leading brands, including Murray, Snapper, Hyper Tough and Black Max as well as emerging brands such as AL-KO and Green Machine. Organizational lead for brand and marketing strategy, marketing content development, digital strategy, retail point of sale, and aftermarket customer care.

Education

• Appalachian State University

  Bachelor of Science, Communications

Skills

• Social Media Marketing
• Marketing
• Sponsorship
• Project Planning
• Customer Insight
• Management
• Budgets
• Community Development
• Project Management
• Retail
• Direct Marketing
• Market Planning
• Event Management
• Marketing Communications
• Market Research
• Product Marketing
• Merchandising
• Brand Awareness
• Multi-Channel Retail
• Contract Negotiation
• Sports
• Brand Licensing
• People Development
• Brand Development
• Event Planning
• Public Relations
• Digital Marketing
• Relationship Marketing
• Advertising
• Integrated Marketing
• Strategy
• Roi Optimization
• Google Analytics
• Media Planning
• Brand Management
• Cross-Functional Team Leadership
• Leadership
• Marketing Strategy
• Strategic Planning
• Online Advertising