Grace Xu
Global Lead of Architectural Engagement @L-Acoustics
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WORK HISTORY
Global Lead of Architectural Engagement @L-Acoustics
L-Acoustics is known worldwide for creating incredible sound experiences, from concerts and festivals and iconic venues (Tomorrowland, Hollywood bowl, and many more!) In this role, I’ll be partnering closely with architects, designers, and creative decision-makers around the world to champion sound as an essential element of spatial design, and to bridge the gap between architecture and acoustic design.
EDUCATION
Harvard University Graduate School of Design
Master of Architecture in Urban Design
Politecnico di Milano
Study Abroad
McGill University
Bachelor of Science (B.Sc.)
ABOUT GRACE XU
Grace Xu is a multi-disciplinary creative leader passionate about brand-building and space-making, with 10+ years of experience elevating digital & physical customer experience across tech, entertainment, retail, pharma, and CPG. Currently as the Brand Experience Lead at Amazon Music, she manages end-to-end artist experience, including design and programming of creator spaces globally, totaling sqft,$40MM+ CAPEX, spanning Los Angeles, Berlin, Tokyo, Brooklyn, Seattle, Mexico City. Previously at PepsiCo’s E-commerce innovation think tank, she developed and launched a new nighttime beverage in 200 days, Driftwell; created experiential spaces at the Superbowl and Disneyland; Reimagined digital and physical brand experiences. She also served as a Brand Strategist at FCB Health, New York. Her clients include pharmaceutical and CPG brands, and even a presidential candidate (!) At Henning Larsen Architects in Copenhagen, she participated in numerous international cultural competitions, incl. a theater in Denmark, a museum in California and a townhall in Sweden. She holds a Masters of Architecture in Urban Design from Harvard Graduate School of Design, and a Bachelor’s of Science in Architecture from McGill University.
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