Grashyna Jurkiewicz-Miedzinska
Global Transformation Lead, Opendoor @WPP
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WORK HISTORY
Global Transformation Lead, Opendoor @WPP
London, GB
Leading the design and delivery of a multi-year global AI transformation program across 26 markets and multiple lines of business. Designing and deploying AI capability frameworks spanning strategy, operations, technology, and organisational design. Building federated adoption networks through embedded change champions, scaling training and support systems across markets. Redesigning core operational processes and delivering a unified platform for campaign delivery across marketing capabilities. Implementing measurement frameworks to track and demonstrate transformation value at program and market level.
EDUCATION
Katowice Business University
Bachelor, Management and Marketing, major: International Trade
Imperial Business School
Executive MBA, AI strategy and corporate and business transformation
Griffith University
Master's degree, Marketing Management
Griffith University
Bachelor, International Business, major: International Marketing
SKILLS
ABOUT GRASHYNA JURKIEWICZ-MIEDZINSKA
Nearly twenty years of experience in global media and advertising, with a consistent focus on complex, multi-market program delivery and organisational transformation — spanning both agency operating model change and client-facing transformation programs. Currently leading an AI-driven transformation program at WPP across 26 markets, with responsibility for strategy design, phased rollout, capability building, process redesign, and measurement frameworks that demonstrate program value.Career-long exposure to clients across media, technology, financial services, FMCG, and travel — including Amazon, British Airways, Formula 1, and Xerox — has built a commercial and strategic perspective that extends well beyond a single sector.Executive MBA, Imperial College Business School (2025), specialising in AI-driven organisational transformation. Final thesis developed a transformation framework based on original research across global marketing services networks.
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