Grant T

Senior Manager, Consumer & Enterprise Insights @Rogers Communications

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2017 — Present

Senior Manager, Consumer & Enterprise Insights @Rogers Communications

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EDUCATION

2003 — 2007

McGill University

Bachelor of Commerce, Marketing

2012 — 2013

Schulich School of Business - York University

Master of Business Administration (MBA), Brand Management & Entrepreneurship

SKILLS

Customer InsightResearch DesignConsumer InsightMarket ResearchConsumer BehaviourBrand Health TrackingSpssCopy TestingOnline ResearchTracking StudiesBrand EquityCompetitive IntelligenceEthnographyFocus GroupsQuantitative ResearchMarketing ResearchQuestionnaire DesignAdvertising ResearchQualitative ResearchData CollectionSegmentationSurvey Design

ABOUT GRANT T

Award-winning consumer insights and marketing science professional. Currently leading a team of researchers to uncover insights for Rogers Connected Home, including Internet, TV, and Smart Home.My background includes 5+ years on each of the supplier side and client side. This experience puts me in the unique position of being strongly versed in research methodologies, while aso understanding how to get the most from our research partners and socialize insights in a corporate environment. My specialties include storytelling, complex pricing research (conjoint & discrete choice), brand tracking, ad tracking, and value prop / positioning research.I also enjoy long walks on the beach and getting way too into the latest season of Survivor.

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Grant T — Senior Manager, Consumer & Enterprise Insights at Rogers Communications in Toronto, ON, CA | Unifers