Grant Roby

About Grant Roby

I\'m an experienced senior media planner and media buyer with a career focused on driving results for my clients, which include national consumer franchises, fast food, retail and B2B. I have deep experience in traditional advertising media and digital media planning and buying. I have advanced Microsoft Excel skills and prepare advanced reporting and campaign analysis for my clients. I am skilled at presenting and preparing pitches and feel I bring a deep sense of dedication, worth ethic and teamwork to my role. Traditional Media Buying Digital Media Buying Microsoft Excel (Advanced) Microsoft Office Google AdWords Certified Google Video Advertising Certified Strata SQAD Datavue Scarborough Partnership, Vendor and Contract Negotiation Data Analysis and Budget Reconciliation Strategic Planning and Reporting

Experience

1. Senior Media Planner

   Ron Foth Advertising

   Oct 2009 — Present · Columbus, OH, US

   Serve as lead senior media planner for Wendy’s markets of Cincinnati, Dayton, Charleston, Pittsburgh and PhiladelphiaSet budget targets and negotiate buys that average 20% percent savings for clients versus SQAD estimationsCreate and execute annual plans for clients with brand tie-in strategy across multiple mediums, including digital, television, radio, out-of-home, mobile and printEstablished departmental multi-medium evaluation form for comparison of vendor proposals for agency’s clientsStrategically evaluate and purchase digital campaigns for multiple clients, including programmatic advertising, display, online video, streaming audio, social media, mobilePartner with corporate teams and local franchisees to develop media and promotional strategies to reach sales goalsPartner with vendor to produce 30% gain in delivery over estimated revenue to ad spend ratio for new campaignPrepare and present client pitches and proposals, including semi-annual media strategy presentations to all key clientsFacilitate and manage promotions with various media partners, including broadcast, professional and collegiate sports teams and local market attractions

Education

• Ohio University

  Bachelor of Science

  1991 — 1995

Skills

• Integrated Marketing
• Media Planning
• Digital Media
• Advertising
• Media Buying