Grant Parsons
Corporate Attorney, Ideation, Bod Advisor @General Motors
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WORK HISTORY
Corporate Attorney, Ideation, Bod Advisor @General Motors
As an executive leader, consistently develop key partnerships that lead to advantageous and profitable sponsorship opportunities while accelerating the branding initiatives• Utilize legal expertise to ensure 100% compliance with international and domestic standards, also responsible for supplier contracts rewrites, advertising contracts, advertising campaigns, and litigation• Tap into creative mindset to establish partnerships with non-traditional partners to drive profitability increases, as well as creating client-focused campaigns that quickly enhanced client satisfaction across 20+ years• Spearheaded the industry-leading “Like a Rock” Bob Seger campaign that generated $3B in new Chevrolet Silverado sales, the highest sales to date for the brand’s 120-year-old history• Delivered $80M in new conquest sales through competitive campaigning, setting the bar high for industry competitors to due market approach and creative innovation• Led, secured, and negotiated the industry-leading “Test Drive Ticket Campaign” with Major League Baseball (MLB) to achieve $800M in new revenue from Chevy Silverado Truck sales• Captured and negotiated a 1-year, 3-performance deal with platinum recording artist Faith Hill that generated $1.2B in Camaro and Corvette sales• Generated $2.1B in additional revenues and 45K+ increase in large Chevy SUV sales by establishing relationships with critical canine charities in the \"Test Drive a Chevy, Save a Dog. It\'ll Work.Doggone It\" campaign
EDUCATION
Murray State University
Master of Business Administration - MBA, Marketing
Ohio University
Bachelor of Business Administration - BBA, Marketing
University of Mississippi School of Law
Doctor of Law - JD
SKILLS
ABOUT GRANT PARSONS
With 25+ years of experience as an executive leader focused on marketing, operations, & legal expertise, I have been integral to widely successful campaigns delivering multi-billion-dollar revenues. I am well versed in startup business optimization & leadership as an established entrepreneur. It is my passion to utilize my experience in market research, operational optimization, & scaling businesses to deliver innovation while delivering high-level product development, branding, marketing strategies, & effective business development efforts.Key Achievements Include: As an entrepreneur, business strategist, and exceptional visionary leader, successfully created and sold 3 start-up businesses which yielded $7M in profits Spearheaded the industry-leading “Like a Rock” Bob Seger campaign that generated $3B in new Chevrolet Silverado sales, the highest sales to date for the brand’s 120-year-old history Developed Bagasse Brazil, a sugarcane produced fuel, as well as created a carbon friendly fuel alternative for General Motors that could be sold of under $1 gallon at the pump Successfully led the organization to create internationally licensed products, which included 71 premiere technologies and green building products as a modernized approach to the industry Led the entrepreneurship venture to raise $675K+ in new startup capital in only 3 months, utilizing an in-depth approach to business growth and accelerating sales activity from 0 to $18M annually in only 3 yearsContact me through this profile if you wish to connect.
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