Grant McDonald

Human Swiss Army knife adept at defining process and multi-solution GTM plans. Director of Product Marketing with in Endpoint Security, Server Security, Data Security, SecOps, SIEM, SOAR,Managed Services and GenAI.

Role: Director of Product Marketing, Ng Siem, Security Operations, Soar and Genai at Trellix
Location: Columbus, OH, US
LinkedIn followers: 500 followers

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About Grant McDonald

Marketing Director with 17+ years of experience creating content, demand, awareness and go to market strategies for endpoint security, server security, managed detection and response, SIEM, NG SIEM, XDR, security for virtual environments (AWS, Azure and GCP), professional services, threat forensics and GenAI. Product Management experience includes sales and partner enablement, product documentation, product launches, branding, packaging and licensing. Previously at McAfee, Intel, Symantec and Microsoft. Presently working at Trellix focused on NG SIEM, Security Operations, MDR, Agentic AI, SOAR and automation for the Trellix Security Platform.

Experience

Director of Product Marketing, Ng Siem, Security Operations, Soar and Genai
Trellix
Jul 2023 — Present · US
I own the go-to-market (GTM) strategy of the Trellix Security Operations portfolio including: NG SIEM, SIEM, Gen AI, low-code SOAR, integrations and analytics tools.In the last 12 months launched and introduced Trellix Wise our GenAI capability for SecOps, Trellix Hyperautomation, Trellix MDR and Trellix MDR for SecOps.Recent achievements:• Defined messaging for global campaigns leading to a 70% YoY increase in lead generation• Increased marketing influenced opportunities by >300% YoY• Grew the marketing influenced pipeline and realized a 127% YoY increase in revenue from won opportunities.• Rebuilt Sales and SE enablement programs and content within a quarter with a 99% approval rate from teams• Created content for technical decision makers that drove a 33% increase in demo requests• Created ABM content that drove a 44.4% increase in web traffic

Education

The Ohio State University
Journalism
1998 — 2005

Skills

Program Management
Cloud Computing
Channel Partners
Product Management
Saas
Management
Product Marketing
Sales Operations
Channel
Strategic Alliances
Demand Generation
Strategy
E-Commerce
Messaging
Multi-Channel Marketing
Product Development
Storage
Business Development
Direct Sales
Sales Enablement
Selling
Business Alliances
Enterprise Software
Partner Management
Go-to-Market Strategy
Crm
Strategic Partnerships

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