Grant McCallum
Day-To-Day Manager, Why & How
- Role
- Artist Manager Day-to-day Manager at Why&how
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Grant McCallum
Passionate about the intersection of music, technology, and audience engagement, I bring…
Experience
Artist Manager Day-to-day Manager
Oct 2024 — Present · Seattle, WA, US
I oversee day-to-day management, tour marketing, and campaign strategy for a roster of nationally recognized artists, including Anderson East (Rounder), Giovannie & The Hired Guns (Fat Possum), Channing Wilson, Jacob Stelly, and Rodell Duff. My work combines creative storytelling with hands-on execution in a fast-paced, high-profile environment.Tour Marketing & Events: Directed national and regional campaigns, including Giovannie & The Hired Guns’ constant US touring and Anderson East’s sold-out Ryman Auditorium show. Partnered with promoters, agents, and venues to drive ticket sales through advertising, promotions, and press coordination.Release & Campaign Strategy: Led marketing rollout for Anderson East’s upcoming album \'Worthy\' and single “Say I Love You” (Top 30 Collaborated with record labels, DSPs, booking agents, and press to align timelines across releases, tours, and media campaigns.Social Media & Content: Wrote and scheduled all social copy and digital content for Anderson East, while contributing posts for other artists. Balanced creative voice with marketing strategy across platforms.Paid Ads & Analytics: Oversaw digital advertising campaigns for tours and releases, optimizing spend and targeting. Increased fan engagement while directly boosting ticket sales and streams.Project & Partner Management: Used Asana to manage complex campaigns with shifting deadlines. Coordinated deliverables and messaging across multiple stakeholders, ensuring alignment and smooth execution.
Education
Western Washington University
Bachelor of Arts - BA
1997 — 2002
Skills
- Music Publishing
- Social Media
- Recording
- Product Management
- Advertising
- Copywriting
- Music Industry
- Radio
- Record Labels
- Management
- Marketing
- Video
- A&R
- Music
- New Media
- Entertainment
- Online Advertising
- Digital Media
- Digital Marketing
- Event Management
- Public Relations
- Publicity
- Social Networking
- Music Licensing
- Social Media Marketing
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