Grant Knief
Analyst, Digital Measurement Strategy at NBCUniversal
- Role
- Analyst, Digital Measurement Strategy at NBCUniversal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Analyst, Digital Measurement Strategy
Dec 2022 — Present · New York, NY, US
Contribute to the end-to-end measurement strategy for NBCUniversal’s digital products, including Peacock, Fandango and NBC Sports.• Collaborate with product, engineering, and data science teams to design analytics solutions that align with KPIs, cut business costs, and enhance cross-departmental efficiency.• Create Adobe Analytics dashboards to verify data collection and ensure accurate tracking across web, mobile, and CTV.• Translate design mockups and analytics requirements into clear and concise documentation, reducing implementation errors by 30%.• Deliver actionable reporting on user journeys, engagement, retention, and conversion, informing content, product strategy, and business decisions.
Education
University of Delaware
BA, Psychology, Interactive Media
General Assembly
Certification, Full-Stack Web Development
Skills
- Microsoft Word
- Sports
- Photography
- Entertainment
- Working with Children
- Critical Thinking
- Social Media
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