Grant Anderson

Senior Partnerships Manager @Beer52.Com B-Corp

Edinburgh, GB

Working under Head of Partnerships, Chief Marketing Officer and Chief Executive Officer to support the business\' growth through the management and development of our customer acquisition strategy as well as one-off sales and brand elevation.Management of key strategic partnerships like ROKT, Vodafone and Amazon while working with Creators, brands and agencies to develop compelling marketing campaigns across core acquisition channels to support the business\'s customer acquisition strategy as well as one-off sales and brand elevation.Management of influencer and podcast marketing, supervising the Marketing Manager in their work to support the growth of these channels.Working closely with Senior Management and Senior Marketing Executive to develop a social media strategy.Working closely with Marketing, Operations, Creative, Customer Services and Finance teams to ensure Partnerships and Marketing Strategy is being delivered as effectively as possible.Utilising data and working closely with Data Scientists to ensure campaigns are effectively managed to generate optimal performance.

University of Dundee

Master of Arts (M.A.), Psychology