Grant Shaw
Senior Campaign Manager @Postcode Lottery UK
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WORK HISTORY
Senior Campaign Manager @Postcode Lottery UK
Edinburgh, GB
Responsible for leading end-to-end campaign delivery, from planning and insight development through to execution and evaluation. Also setting strategy, managing budgets and timelines, coordinating cross-functional teams, and ensuring activity is aligned to objectives. A focus on stakeholder engagement, risk management, and performance tracking, while striving towards continuous improvement. Ensure campaigns are delivered efficiently, consistently, and to brief.
EDUCATION
University of Aberdeen
Bachelor of Laws (LLB), Law
University of Aberdeen
Diploma in Legal Practice, Law
SKILLS
ABOUT GRANT SHAW
I am a marketing professional with over 15 years’ experience across multiple channels in B2C environments, across both acquisition and retention. Currently I am Marketing Manager at People’s Postcode Lottery, where I oversee direct marketing and out of home activity. I have a broad expertise in a wide variety of marketing channels including display, social media, email, direct mail, door drop, press, AV and out of home.I also have extensive experience in project and campaign management and have worked with brand refreshes and launches on numerous occasions. I am also adept at team management and the development of individuals.I believe data led marketing, using insight and research to build multi-channel campaigns that are commercially viable and focus on a customer first approach. I pride myself on strong communication skills, the ability to manage numerous and overlapping campaigns and relationship building with both internal stakeholders and external agencies.
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