Grant Kay
Product Specialist @Boris FX
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WORK HISTORY
Product Specialist @Boris FX
London, GB
EDUCATION
University of Johannesburg
Media Studies, Video, Animation, Marketing, PR, Radio Broadcast
SKILLS
ABOUT GRANT KAY
Strategic product marketing leader with 20+ years\' experience driving adoption of creative and technical software across 3D, VFX, and post-production industries. Known for turning complex tools into clear, relatable content that resonates with creators and decision-makers alike. Proven ability to scale platforms, deliver high-performing campaigns, and align cross-functional teams—from R&D to sales—to deliver impactful launches and customer education. Thrives in fast-paced, global environments where user empathy meets commercial success.At Adobe, I worked on product marketing for the Substance 3D Collection and drove technical alignment across global product, sales, and marketing teams, manage release marketing across multiple SKUs, and lead content strategy for The Substance 3D blog and 27K+ newsletter subscribers, enhancing customer value and balancing every campaign with user insight and technical precision.Previously at Autodesk, I built and scaled the two most influential post-production training platforms on YouTube: the Flame and Smoke Learning Channels. My work grew audiences from 0 to 16K+, produced educational videos, and delivered 20–30% YoY audience growth—consistently driving engagement above industry benchmarks.From launching demos at NAB and IBC to building grassroots creator communities, I’ve led strategies that blend storytelling, UX thinking, and data-driven execution to boost product adoption and customer satisfaction. My hands-on experience spans video production, editing, motion design, and social media—comfortable both behind the scenes and in front of the camera.I bring a user-first mindset, a passion for learning, and a pragmatic approach to solving creative and technical challenges. With deep knowledge of Adobe Creative Cloud, Autodesk Flame, and new-generation AI tools, I’m driven to help great products reach their full potential through education, empathy, and smart strategy.If you\'re building something remarkable and need someone who connects the dots between product, people, and purpose—I’d love to connect.
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