Grant Henderson

Account Manager @Cogent World

Los Angeles, CA, US

Brand Campaign & Activation Programming:• Spearhead national multi-million-dollar activation programs for Constellation Brands\' portfolio, including Modelo, Pacifico, The Prisoner and others, emphasizing experiential, influencer, social, and brand strategy increasing consumer engagement by an average of 32% annually per event• Conducted impactful data-driven brand strategies, and compelling consumer facing campaigns for Modelo\'s Rolling Loud partnership, increasing social engagement by Orchestrated Modelo\'s multi-site, city-wide activation for the 2024 Vegas Kickoff Classic, earning aBizBash Experience Award for Best Collegiate Sports Activation.• Control event flow, execute program run of show, and creative direct content on-site with elite NBA, NFL, and culturally relevant talent throughout event, securing success for programs such as Prisoner x NBA Summer League Dinner Experience, Lovesac Theater for SuperBowl LVI and more increasing sales by 42%Marketing & Brand Strategy:• Responsible for shifting Modelo\'s FY26 brand strategy, prioritizing culture and lifestyle marketing initiatives to enhance market relevance and consumer engagement.• Developed go-to-market strategies that increased brand following 23% increase in brand following across social for Li-Ning/Way of Wade• Manage key partnerships with premier music and sports festivals and culturally relevant talent in keymarkets, for entities such as Rolling Loud, SXSW, Summer & Winter X Games, The Snow League + more• Partner with and lead cross-functional partners to develop pitch decks, playbooks, creative assets, and recaps to align on strategy and extract actionable insights from consumer data for future program enhancements

Albion College

Marketing

University of Michigan

Economics, Business