Grant Henderson
Marketing & Brand Strategy | Consumer Engagement | Digital & Social Media Growth
- Role
- Account Manager at Cogent World
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Account Manager
Aug 2021 — Present · Los Angeles, CA, US
Brand Campaign & Activation Programming:• Spearhead national multi-million-dollar activation programs for Constellation Brands\' portfolio, including Modelo, Pacifico, The Prisoner and others, emphasizing experiential, influencer, social, and brand strategy increasing consumer engagement by an average of 32% annually per event• Conducted impactful data-driven brand strategies, and compelling consumer facing campaigns for Modelo\'s Rolling Loud partnership, increasing social engagement by Orchestrated Modelo\'s multi-site, city-wide activation for the 2024 Vegas Kickoff Classic, earning aBizBash Experience Award for Best Collegiate Sports Activation.• Control event flow, execute program run of show, and creative direct content on-site with elite NBA, NFL, and culturally relevant talent throughout event, securing success for programs such as Prisoner x NBA Summer League Dinner Experience, Lovesac Theater for SuperBowl LVI and more increasing sales by 42%Marketing & Brand Strategy:• Responsible for shifting Modelo\'s FY26 brand strategy, prioritizing culture and lifestyle marketing initiatives to enhance market relevance and consumer engagement.• Developed go-to-market strategies that increased brand following 23% increase in brand following across social for Li-Ning/Way of Wade• Manage key partnerships with premier music and sports festivals and culturally relevant talent in keymarkets, for entities such as Rolling Loud, SXSW, Summer & Winter X Games, The Snow League + more• Partner with and lead cross-functional partners to develop pitch decks, playbooks, creative assets, and recaps to align on strategy and extract actionable insights from consumer data for future program enhancements
Education
Albion College
Marketing
2012 — 2013
University of Michigan
Economics, Business
2013 — 2018
Skills
- Event Management
- Marketing
- Art Appreciation
- Social Networking
- Social Media Marketing
- Money Management
- New Business Development
- Leadership
- Fashion
- Public Speaking
- Digital Media
- Microsoft Office
- Sales
- People Skills
- Social Media
- Sports Marketing
- Strategic Planning
- Online Marketing
- Music Appreciation
- Brand Development
- Event Planning
- Customer Service
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