Grant Credle

About Grant Credle

Strategic digital marketing leader with 10+ years expertise in SEO, paid social, email…

Experience

1. Vice President Marketing

   Home Solutions

   Jan 2024 — Present · Raleigh, NC, US

   Company: Leading Home and Financial Service media company with 9-figure market valuation. Responsibilities: Oversaw paid media strategy across NextDoor and programmatic display in addition to managing lifecycle marketing of flagship brand. Managed end-to-end execution for customer acquisition and retention campaigns, including ad development, landing page optimization, and competitor analysis. Worked cross-functionally with creative, analytics, and marketing operations to scale programs and improve performance.Accomplishments: Managed a $100K monthly paid social budget focused on Nextdoor news feed advertising. Created and tested over 30 new paid social ad sets and more than three landing pages per month using AI tools to accelerate creative production and performance testing. Directed an SMS customer retention program with over 100K monthly sends, optimizing message cadence and segmentation. Launched and scaled a programmatic display and native advertising program. Built and maintained an automated competitor tracking system using SimilarWeb and Tegus. Leveraged Zapier to automate key workflows.

Education

• Holly Springs High School

  High School Diploma

  2007 — 2011

• The University of North Carolina at Chapel Hill

  Bachelor of Science - BS, Business Administration and Management, General / Music Performance

  2011 — 2015

Skills

• Marketing
• Spanish-Speaking
• Budgets
• Microsoft Office
• Teamwork
• Data Analysis
• Google Webmaster Tools
• Spanish
• Search Engine Optimization (SEO)
• Sports
• Powerpivot
• Mario Kart
• Html
• Amazon Mechanical Turk
• Forecasting
• Communication
• Google Analytics
• Microsoft Sql Server
• Power Bi
• Mysql
• Social Media
• Knime