Granger Willson

About Granger Willson

Hey there! I\'m Granger—an experienced producer, writer, and digital content expert specializing in marketing and captivating storytelling. With a strong foundation in television production and editorial video journalism, I\'ve mastered the art of crafting engaging narratives under pressure.As I\'ve transitioned into marketing, I\'ve seamlessly applied my finely tuned attention to detail, innovative problem-solving, and outside-the-box thinking to deliver impactful campaigns within tight budgets and deadlines. Collaborating with enterprise brands like Meta, L’Oréal, and Nespresso has further honed my skills.My passion lies in exploring the evolving landscape of communication, emerging technologies, and digital media dynamics. I\'m on a mission to propel brands beyond trends, ensuring they remain pioneers rather than followers.Beyond work, you\'ll find me savoring Brooklyn\'s vegan junk food scene, hiking and kayaking in the Catskills, and desperately trying to find my next favorite novel.

Experience

1. Producer

   Vidmob

   Sep 2022 — Present · NY, US

   VidMob, an ad-tech industry leader, focuses on driving creative effectiveness through a cycle of data analytics and scalable production. My role as a Producer at VidMob centers on spearheading post-production for ad campaigns aimed at our premier clients. Informed by data-driven insights, I play a pivotal role in translating these metrics into actionable insights. My responsibilities encompass assembling and guiding a global team of freelance creators, steering the creative direction, coordinating post-production, and upholding seamless communication with clients throughout the process.My role also involves collaboration with our product and engineering teams. By contributing to the evolution of the VidMob platform, I participate in the development and deployment of new features while ensuring client feedback shapes our progress. My journey at VidMob has provided me with the unique opportunity to contribute to the growth and development of a company. Notably, I\'ve cultivated strategic partnerships and streamlined workflows with key clients including Meta, Bloomberg, Amazon, Microsoft, Nespresso, L’Oréal, Ulta Beauty, and Marriott.Furthermore, my role extends to people management. I oversee daily task delegation, conduct performance evaluations, and devise career growth strategies for Project Managers within my purview.Being a Producer at VidMob has not only required me to wear multiple hats simultaneously but has also afforded me invaluable experience in just three years that would have taken much longer to amass at any other company.

Education

• New York University

  Bachelor's degree, Film and Television

  2012 — 2015

Skills

• Writing
• Editing
• Microsoft Office
• Film
• Video Production
• Video
• Storyboarding
• Final Cut Pro
• Television
• Social Media
• Avid Media Composer
• Video Editing
• Documentaries
• After Effects
• Microsoft Excel
• Photoshop
• Google Docs
• Final Cut Studio
• Public Speaking
• Creative Writing