Graham Barlow

Managing Director @Tech4t - Intelligent Targeting & Mapping Solutions

Peterborough, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 1991 — Present

Managing Director @Tech4t - Intelligent Targeting & Mapping Solutions

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Tech4T provide predictive & spatial analytics services & bespoke software solutions to companies - particularly those who operate in the field - unlock the hidden value in data and turn this into sales opportunities. With extensive hard-won experience gained from working with many companies of varying types and size, we are able to offer a unique resource coupled with technology of the right kind. We apply data-analytics to first help clients correctly assess customer value and potential. We align and map outlet locations, sales & service teams and franchise territories, determine optimum locations to recruit field operatives, site new outlets or acquire new distributors, target the right customers and prospects with the right product at the right time and in the right way, and optimise visit schedules based on customer value and need. For sales planning, franchise territory management and field operations, we provide a fully customised on-line system - Territory Runner - where territories, customers, prospects, outlets and sales team locations can be interrogated, analysed, selected, displayed and turned into sales actions. For transactional analytics we use and sell FastStats. Importantly, we communicate customer buying insights to the field force to improve the outcome of each face to face visit, and territory performance metrics to management using our Territory Runner software

EDUCATION

1969 — 1972

Norwich City College

Electrical, Electronics and Communications Engineering

SKILLS

Territory Growth/DevelopmentSales SupportTerritory PenetrationSalesFranchisingTerritory ExpansionTerritory Account ManagementPredictive AnalyticsTerritory Startup & TurnaroundNew Territory DevelopmentTerritory AlignmentRoute PlanningSales ProcessLead GenerationSales OperationsDirect MarketingMarketing AutomationData AnalysisB2bSegmentationB2cCustomer InsightCustomer AnalysisTerritory GrowthB2b MarketingManagementDatabase MarketingLogistics Analysis, Planning & AssignmentFranchise Territory DesignDigital MarketingMarketing CommunicationsTelemarketingDirect MailMulti-Channel MarketingNew Business DevelopmentAnalyticsTerritory Design and MappingRoute OptimizationTerritory OptimisationTerritory Development

ABOUT GRAHAM BARLOW

International franchise territory structures - strategic field sales optimisation -…

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