Graham Barlow
Managing Director @Tech4t - Intelligent Targeting & Mapping Solutions
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WORK HISTORY
Managing Director @Tech4t - Intelligent Targeting & Mapping Solutions
Tech4T provide predictive & spatial analytics services & bespoke software solutions to companies - particularly those who operate in the field - unlock the hidden value in data and turn this into sales opportunities. With extensive hard-won experience gained from working with many companies of varying types and size, we are able to offer a unique resource coupled with technology of the right kind. We apply data-analytics to first help clients correctly assess customer value and potential. We align and map outlet locations, sales & service teams and franchise territories, determine optimum locations to recruit field operatives, site new outlets or acquire new distributors, target the right customers and prospects with the right product at the right time and in the right way, and optimise visit schedules based on customer value and need. For sales planning, franchise territory management and field operations, we provide a fully customised on-line system - Territory Runner - where territories, customers, prospects, outlets and sales team locations can be interrogated, analysed, selected, displayed and turned into sales actions. For transactional analytics we use and sell FastStats. Importantly, we communicate customer buying insights to the field force to improve the outcome of each face to face visit, and territory performance metrics to management using our Territory Runner software
EDUCATION
Norwich City College
Electrical, Electronics and Communications Engineering
SKILLS
ABOUT GRAHAM BARLOW
International franchise territory structures - strategic field sales optimisation -…
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