Graham Hamilton

Senior Director, Commercial & Marketing @Peak Processing Solutions

Tecumseh, ON, CA

Created and launched cannabis brands JUST Seltzers and Snap Back, leading end-to-end development from concept and positioning through formulation, pricing strategy, regulatory submission, and national retail execution across multiple provincesDeveloped Envision Emulsions as a branded B2B ingredient platform, transforming an internal technical capability into a market-facing brand with defined positioning, value proposition, and commercial applicationOwn Commercial & Marketing with responsibility for revenue growth, internal brand performance, and strategic partnerships, aligning brand, sales, and operational priorities to drive profitable growthLead the national commercialization of cannabis beverage portfolios, managing provincial board relationships, product submissions, and listing strategies to maximize distribution, velocity, and portfolio performanceDrive business development, structuring and negotiating commercial agreements with leading cannabis brands, including pricing models, manufacturing terms, and revenue frameworks that balance growth with risk mitigationOversee product commercialization strategy and execution, including SKU prioritization, launch planning, demand forecasting, and cross-department coordination with to ensure successful market entry and sustained performanceTranslate technical capabilities, including Envision Emulsions, into clear commercial differentiation, positioning Peak as a vertically integrated manufacturing partnerLead organizational design and evolution of the Commercial function, restructuring roles and workflows to improve efficiency, accountability, and alignment with revenue and margin objectivesContribute to investor relations, and corporate communications, developing narratives around performance, strategy, and market positioningPartner with executive leadership to define and execute strategic initiatives, including U.S. expansion and new market opportunities across cannabis and adjacent CPG categories

Wilfrid Laurier University

Bachelor of Arts (BA), Psychology & English