Graham Casson
VP Country Manager, Canada @Leica Biosystems
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WORK HISTORY
VP Country Manager, Canada @Leica Biosystems
CA
Senior leader with full accountability for 30-member cross-functional team spanning sales, marketing, finance, and service operationsCore Contributions:• Oversaw complete Canadian P&L performance metrics and strategic procurement processes including RFP and GPO initiatives, while cultivating direct executive relationships with key healthcare decision-makers nationwide.• Developed foundational health economics and outcomes research (HEOR), demonstrating enhanced patient outcomes.• Spearheaded market introduction of digital pathology imaging platform and AI-powered diagnostic technology for pathology digitalization.Key Achievements:• Accelerated revenue growth for $48M oncology diagnostics portfolio, delivering 11% year-on-year expansion through strategic national team leadership.• Positioned Leica as top-performing global market post-launch, capturing 80% market share within two years.• Championed diversity, equity, and inclusion initiatives alongside three distinctive team culture programs, resulting in 21% increase in associate engagement scores and measurable improvements in team productivity.
SKILLS
ABOUT GRAHAM CASSON
Senior Healthcare Executive | Driving Growth & Innovation Across Medical Devices, Diagnostics & Pharmaceuticals | P&L LeaderI am a senior healthcare executive with over 30 years of leadership experience in medical devices, pharmaceuticals, diagnostics, and digital health technologies. My expertise spans full P&L accountability, commercial strategy, market access, and health economics and outcomes research (HEOR), with a proven track record of driving double-digit revenue growth across oncology, cardiology, and hospital pharmaceuticals. I excel at building high-performing teams and developing strategic partnerships with GPOs, distributors, and healthcare decision-makers. My leadership philosophy is straightforward: Create inclusive cultures where diverse perspectives fuel innovation and engagement drives exceptional results. I am deeply committed to advancing patient outcomes through transformative technologies, from AI-powered diagnostics to digital pathology platforms, while maintaining focus on commercial excellence and sustainable growth.Throughout my career, I have consistently delivered measurable impact: capturing 80% market share and driving 11% year-over-year growth in a $48M oncology portfolio; generating $109M in pharmaceutical sales while launching four molecules within 12 months; achieving 116% of target and 21% annual growth with cardiac technologies; and founding and successfully exiting a multi-million-dollar international aviation enterprise. This entrepreneurial experience has fundamentally shaped how I approach risk, operations, and stakeholder relationships in healthcare. I have built national sales organizations from inception, negotiated contracts exceeding $50M, and led complex post-acquisition integrations.What distinguishes me is the ability to think like a founder while executing like a Fortune 500 leader. Having built and scaled my own business, I bring an owner\'s perspective to every role, viewing challenges as opportunities and maintaining unwavering focus on value creation. This entrepreneurial foundation, strengthened through executive leadership at Stryker, Eli Lilly, and Leica Biosystems, has taught me that exceptional strategies balance bold vision with operational precision.
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