Graham Mills
Tech Insights & Analytics Executive | Consumer Strategist | P&G alum
- Role
- Global Head of Consumer Insights & Analytics at Sandisk
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Graham Mills
I am an accomplished CPG and Tech executive with a demonstrated history of transforming…
Experience
Global Head of Consumer Insights & Analytics
Aug 2025 — Present · Minneapolis, MN, US
As the first Global Head of Consumer Insights & Analytics, I lead teams focused on driving consumer-centricity into Sandisk\'s innovation and go-to-market strategies. My teams are responsible for establishing foundational consumer capabilities, advancing agile BI across the organization, and powering up innovation roadmaps to drive consumer delight. This is a new executive position and structure, speaking to Sandisk\'s goal of being more consumer-driven across its $7B portfolio. I\'m also learning a ton and having a tremendous amount of fun applying my years of leadership experience to these new challenges, alongside a motivated and energetic team!
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration - BBA
1994 — 1998
Indiana University - Kelley School of Business
Master of Business Administration - MBA
2004 — 2006
Indiana University - Kelley School of Business
Master of Business Administration - MBA
Skills
- Market Research
- Consumer Products
- Fmcg
- Customer Insight
- Leadership
- Brand Equity
- Retail
- Shopper Marketing
- Segmentation
- Consumer Behaviour
- Marketing Research
- Brand Architecture
- Strategy
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