Graham L.
Growth @ BKV Energy | Marketing | Product Management | UX Design
- Role
- Growth Product Manager at Bkv Energy
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Graham L.
Leading growth campaigns and the optimization of key product flows, from website and enrollment journey to customer portal and renewal experience. Collaborating closely with engineers to scope, prioritize, and launch improvements that reduce friction, improve conversions, and scale efficiently.I work where digital marketing, design, and product development intersect, and solve real user problems while delivering measurable results.
Experience
Growth Product Manager
May 2023 — Present
Lead performance marketing and product strategy for a challenger brand in the Texas electricity market. Responsible for customer acquisition, conversion funnel optimization, and ongoing UX improvements across digital products.• Design and manage core user journeys: website, enrollment flow, customer portal, renewals• Conduct user behavior analysis with GA4, GTM, and VWO to identify friction and test improvements• Execute A/B testing to drive continual web conversion rate optimization• Collaborate with engineering to develop solutions• Created and implemented a fraud prevention system to protect sign-up flow• Manage full-funnel acquisition campaigns: SEM, paid social, display, video, CTV, and offline channels• Lead SEO content and technical strategy to grow organic traffic and lower CAC• Design assets for web, paid media, and lifecycle communications• Use PowerBI, Looker Studio, and Supermetrics to inform strategy with data
Education
SMU Cox School of Business
Bachelor of Business Administration Marketing, Marketing
Skills
- 360 Video
- Keynote
- Creative Content Production
- Google Adwords
- Teamwork
- Event Planning
- Google Analytics
- Social Media
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Website Auditing
- Customer Engagement
- Search Engine Optimization (SEO)
- Blogging
- Marketing
- Facebook Marketing
- Twitter Marketing
- Microsoft Office
- Email Marketing
- Time Management
- Hootsuite
- Pay Per Click (Ppc)
- Customer Service
- Copywriting
- Writing
- Tactfulness
- Squarespace
- Photography
- Editing
- Microsoft Word
- Customer Satisfaction
- Leadership
- Digital Marketing
- Wordpress
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.