Graham Gleed
Principal Advisor @Abcg Ab
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WORK HISTORY
Principal Advisor @Abcg Ab
US
Executive-level advisor supporting global agricultural and construction equipment OEMs on dealer network strategy, market entry, and portfolio decisions during industry contraction, drawing on 25+ years of OEM and dealer-side operating experience.Serve as project lead on dealer network strategy engagements across agriculture and construction equipment, advising senior leadership on network coverage, partner capability, and aftersales capacity across priority markets in North America and Europe.Led a European dealer network analysis for a global construction equipment OEM, delivering executive-level insight on network structure, sales capability, and competitive positioning to support strategic decision-making.Advise a second global OEM on early-stage dealer scouting and white-space analysis, identifying and prioritizing potential dealer partners through structured market and capability assessment.Authored and led a North American dealer network transformation proposal for a premium agricultural equipment manufacturer, covering network coverage analysis, partner profiling, shortlist development, and dealer onboarding approach.Work directly with managing partners and client senior leadership to align dealer network strategy with growth objectives, brand standards, and execution realities.Provide subject-matter expertise in dealer capability assessment, network optimization, and OEM–dealer operating models, supporting executive decision-making rather than standalone analysis.
EDUCATION
University of Reading
BSc Agric, Agricultural Management
ABOUT GRAHAM GLEED
Senior leader with 25+ years in the agricultural and equipment industry across OEM, dealer, and consulting environments. I’ve led complex product portfolios and regional businesses with full P&L accountability, delivering profitable growth, market share gains, and improved dealer performance.I’ve owned $137M+ agricultural equipment portfolios across tractors, hay tools, tillage, seeding, crop care, and precision technologies, including multi-year portfolio turnarounds delivering sustained margin improvement of 5%+ annually. This work delivered market share growth across multiple categories while improving profitability by double digits and rebuilding dealer performance through warranty, finance, service, and training redesign.I’ve led and co-created long-term strategies addressing autonomy, sustainability, and AI-enabled equipment, working closely with executive teams to translate strategy into commercial execution.My approach is commercially grounded and data-led. I’m comfortable leading through market contraction and ambiguity, with a track record of identifying and addressing portfolio complexity, margin pressure, and dealer performance challenges as part of long-term business leadership.I’m currently engaged in executive-level consulting with global OEMs and open to senior leadership roles where portfolio strategy, dealer performance, and P&L accountability matter.
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