Graham Bonner

About Graham Bonner

For over 13 years, I\'ve built my career at the intersection of persuasive strategy and data-driven results. As a sales leader at Google, my work is about helping iconic brands in dynamic industries solve their most complex growth challenges.My approach is twofold. I thrive on diving deep into the \"why\", analyzing market trends, financial data, and performance metrics to architect sophisticated advertising solutions that drive business outcomes. This translates into a flexible and client-focused approach to building strategic partnerships.Ultimately, my passion is leadership. I\'m a natural director who values collaboration and thoughtful problem-solving. I focus on empowering teams by providing clear direction, fostering creativity, and offering the genuine recognition that fuels success. My goal is to not only deliver results but to build and mentor the next generation of industry leaders.

Experience

1. Senior Business Lead - Media & Entertainment

   Google

   May 2018 — Present · New York, NY, US

   Currently, I lead Google\'s buy-side programmatic advertising partnership with Warner Brothers Discovery. I advise WBD on new opportunities and custom solutions that solve for their unique marketing objectives, including specialized data integrations, adding programmatic controls to their direct buys, and optimizing their media buys off of their pre-built attribution models. Previously, I\'ve worked with teams at Disney+, Disney Studios, Hulu, ESPN, MLB, NBA, NFL, Paramount (Viacom) and NBC (Peacock). While working with MLB, I helped MLB and Google Product Marketing teams to develop case study highlighting how GMP helps MLB improve their ad campaign performance and increase ticket sales.

Education

• Paideia School

  High School Diploma

  1997 — 2005

• University of Maryland

  Bachelors, Economics

  2005 — 2009

• UCLA Anderson School of Management

  Executive Program, Business Administration and Management, General

Skills

• Ppc
• Marketing Management
• Analytics
• Business Strategy
• Search Engine Marketing (Sem)
• Search Engine Positioning
• SEO
• Marketing Communications
• Google+
• Business Analysis
• Web Analytics
• Data Analysis
• Google Analytics
• Online Advertising
• Google
• Social Media Marketing
• Google Adwords
• Attribution Modeling
• Marketing Research
• Marketing Strategy
• Youtube
• Online Marketing
• E-Commerce
• Business Development
• Digital Marketing
• Data-Driven Marketing
• Advertising
• Advertising Research
• Online Marketing Analysis
• Social Media
• Sem
• Online Research
• Market Research
• Marketing Analytics
• Search Advertising
• Marketing
• Mobile Marketing
• Doubleclick
• Product Marketing