Graeme Francis-Vasey

Streaming Editorial Curation Lead @Channel 4

London, GB

Define, deliver and refine the curation strategy for C4 Streaming, ensuring plans and operations align with Commissioning and content-release strategies, as well as team KPIs and channel remit• Leading on, and editorially responsible for, all curation on Channel 4 Streaming, including:o Devising and implementing daily curation plans (homepage, collections, genres, etc),with a focus on maximising viewing by creating a frictionless viewer experienceo Optimising presentation of content (imagery, metadata, display order, copy)o Maintaining forward-planner documents, including details on competitor activityo Ensuring channel remit and brand tone of voice is reflected on platform, and that diversity and inclusion is championed throughout• Managing the integration of personalisation alongside editorial curation• Conveying complex information to stakeholders/peers; representing Editorial Curation team at senior level • Leading work with Social/Marketing/Promo teams on priority, cross-channel launches• Working with Design and Creative teams on ideas to enhance the UI • Collaborating with Growth and Marketing teams on strategies for viewer retention• Maintaining strong relationships with Product and UX teams to influence roadmap(s) and to ensure Channel 4 Streaming curation strategy and priorities are reflected in future plans• Reacting to breaking news to revise plans, to ensure homepage stays relevant• Using data to gauge success of plans and inform strategy and decisions (future and in real time)• Devising customer-closeness projects; planning experiments and A/B tests • Managing the editorial process, including copywriting/editing, for viewer-facing CRM comms

Lancaster University

BA (Hons)