Graeme Wheatley

WORK HISTORY

EDUCATION

SKILLS

ABOUT GRAEME WHEATLEY

Senior product and innovation leader with particular strengths in product management, proposition development, customer experience, marketing strategy and sales optimisation.Extensive experience in numerous sectors including Saas, Retail, Financial Services, Utilities and Insurance - delivering sales, retention and marketing growth through customer insight, engagement, NPD and channel optimisation.15 years product concept, development & management experience focusing on customer needs, user experience, market intel and commercial contribution. Expertise in Agile, Waterfall, Scrum and Lean development methodologies to deliver product, propositions and customer experience transformation.15 years experience in all key aspects of B2C marketing, 10 years experience in B2B marketing. Management of Multimillion £ budgets across numerous third party relationships including creative, insight, research, digital and PR. Management & leadership of Product & Marketing functions. 15 yrs experience in Digital development, engagement, UX and lead generation. Brand strategy, development and managementStrong commercial experience delivering revenue growth and P&L accountability in numerous sectors. Solid expertise in partnership business development with direct management and consultative methodology.Mental Health ambassador driving change and breaking the stigma in the workplace and local communities. Founder of Active Minds CIC building positive mental and physical health in local communities.Key strengths. Sales & Marketing Strategy – Proposition Management - Customer Experience - Product Development – Customer Insight - Digital Growth - Omni Channel Management – Customer Retention - Business Development - Revenue Optimisation - Lean Six Sigma - Process Improvement - Product Owner